Category Archives for "Fundraising"

Fundraising and the new tax law

Fundraising and the New Tax Law

Fundraising has always been about making an artful and gripping appeal, giving prospective supporters a compelling reason for becoming a donor (investor) to your organization. The steps normally taken;

  • Identify and qualify a prospect…Then cultivate the prospect
  • Convey your passionate “why” – 2 or 3 key stories
  • Present essential metrics, showing your agency’s success
  • Draw them in and help them attain “ownership” before $1 dollars has been given
  • At the right time, close the deal. Money from a donor is a result of believing!

But the bar has just been raised for charities on the new tax law which is effective in 2018! Continue reading